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# advert

noun (advert, adverts); short for advertisement (also ad)

«advert» in the English dictionary: everyday — its meanings, how the lessons use it, and examples, each with its tree on Mova.

## Everyday

1. An advert is a short message, picture or film that tells people about something to buy or do, to make them want it. It is short for advertisement. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#m1)
2. An advert can also tell people about a job, an event or a lost pet. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#m2)

### In the lessons

a word of the story; sometimes adverts counted or their cost or length in minutes; in everyday life and media literacy: adverts on TV, websites, buses and posters try to persuade you; they may make things look better than they are; in school: pupils design their own adverts; phrases: «TV advert», «in the advert», «ad break»

### Examples

- There are 4 adverts in each break. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x1)
- Each advert lasts 30 seconds. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x2)
- The shop paid 50 dollars for an advert. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x3)
- The advert says: 3 for the price of 2. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x4)
- Adverts try to make you want to buy things. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x5)
- The toy looked bigger in the advert than in real life. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x6)
- We designed an advert for our school fair. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x7)
- Mum saw an advert for a lost dog in the paper. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x8)

### Note

Carries no clue by itself; an advert often states an offer or a price that the problem uses. Trap: «3 for the price of 2» means paying for 2 items but getting 3. «Advert» is UK English; in the USA people say «ad» or «commercial» (on TV). Think: what does the advert not tell you?

## On Mova

- [Trees and pragmatics of «advert» in the school dictionary](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/): every meaning and example parsed by Mova, with its dependency tree and frames.
- [«advert» in the school dictionary](https://mova.elamur.ai/free/en/dictionaries/school/w/advert.html) on Mova free.