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# advertising

noun (advertising — uncountable); verb form (advertise, advertises, advertised, advertising)

«advertising» in the English dictionary: everyday — its meanings, how the lessons use it, and examples, each with its tree on Mova.

## Everyday

1. Advertising is the business and activity of making ads to tell people about products or services and to persuade them to buy. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#m1)
2. Advertising is also the -ing form of «advertise»: telling people about something publicly, in ads, posters or messages. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#m2)

### In the lessons

In media and citizenship lessons, pupils study persuasive techniques in advertising and how advertising aimed at children works (toys, sugary food, in-app purchases). In writing lessons, pupils create posters using persuasive language. Phrases: «advertising campaign», «TV advertising», «online advertising», «false advertising».

### Examples

- Advertising tries to make you want things. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#x1)
- The company spent a lot on advertising. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#x2)
- Online advertising follows what you search for. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#x3)
- We are advertising our cake sale with posters. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#x4)
- False advertising means telling lies about a product. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#x5)
- My aunt works in advertising. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#x6)
- Advertising for junk food is limited during children's TV in some countries. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#x7)
- The shop is advertising a big sale this weekend. [tree →](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/#x8)

### Note

Uncountable as a noun: «a lot of advertising» (not «advertisings»). Related: advertisement, advert, ad, advertiser. Spelling: advertise with -ise in all English. Healthy habit: ask «Who made this, and what do they want me to do?»

## On Mova

- [Trees and pragmatics of «advertising» in the school dictionary](https://mova.elamur.ai/free/en/corpora/dictionaries/school/A/advertising/): every meaning and example parsed by Mova, with its dependency tree and frames.
- [«advertising» in the school dictionary](https://mova.elamur.ai/free/en/dictionaries/school/w/advertising.html) on Mova free.