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# challenging trading conditions

noun phrase (challenging trading conditions)

«challenging trading conditions» in the English dictionary: in the primary school — its meanings, how the lessons use it, and examples, each with its tree on Mova.

## In the primary school

Source: Mova's pupils' dictionary. Licence: [Elamur Cosmic License](https://mova.elamur.ai/free/en/docs/LICENSE/). Reviewed: the dictionary the pupils of Mova's primary school read; its examples quote the lessons and public-domain tales. Ships with Mova.

### Meaning

(euphemism, business, official) business is bad; the company is selling little and losing money.

### In the lessons

A standard phrase in company reports and news, used to blame outside factors (weather, the economy) for poor sales and to hide failure; very formal, UK above all.

### Examples

- The shop chain blamed challenging trading conditions for closing fifty stores.
- Profits fell by half amid challenging trading conditions.
- The chairman spoke of «challenging trading conditions» in his letter to shareholders.
- Despite challenging trading conditions, the bakery stayed open.
- News: «Retailers face challenging trading conditions this winter.»
- Challenging trading conditions led to job losses at the factory.

### Note

It means «business is going badly». Sounds calm and official, so readers should look at the numbers.